abstract
Today’s world of continuous change thrives on creative individuals. Anecdotal reports suggest that creative performance benefits from unconscious processes. Empirical research on the role of the unconscious in creativity, though, is inconsistent and thus far has focused mainly on one aspect of the creative process – idea generation. This is the first study to assess the role of the unconscious mind for both idea generation and idea selection. Participants generated creative ideas immediately, after conscious thought, or after a period of distraction during which unconscious thought was hypothesized to take place. After having listed their ideas, participants selected their most creative idea. Performance in idea generation was similar between conscious and unconscious thought; however, individuals who had unconsciously thought about ideas were better in selecting their most creative These findings shed more light on the role of unconscious processes in creativity, and
provide a means to enhance creative performance.
Keywords: Creativity, Unconscious processes, Fostering creativity, Idea generation, Idea selection
abstract
Literature on creativity and innovation has discussed the issue of failure in the light of its benefits and limitations for enhancing human potential in all domains of life, but in business, science, engineering, and industry more specifically. In this paper, the Intelligent Fast Failure (IFF) as a useful tool of creativity and innovation for maximizing personal and institutional productivity, relevance and value is reviewed. In particular, IFF is a useful teaching and learning tool for public and private educational contexts. IFF, a term coined by Jack V. Matson in late 1980s and early 1990s, demystifies the aversion from failure, encourages calculated and well-informed risk-taking and initiative, and whenever applied, either yields results that could benefit individuals, organizations and society at large or teaches lessons for future endeavors. IFF and some of its derivatives used by various authors and institutions are explored along with some examples of its applications, and its potential and limitations in the 21st century.
Keywords: Intelligent Fast Failure, Creativity, Innovation, Teaching and learning
abstract
Literature on creativity and innovation has discussed the issue of failure in the light of its benefits and limitations for enhancing human potential in all domains of life, but in business, science, engineering, and industry more specifically. In this paper, the Intelligent Fast Failure (IFF) as a useful tool of creativity and innovation for maximizing personal and institutional productivity, relevance and value is reviewed. In particular, IFF is a useful teaching and learning tool for public and private educational contexts. IFF, a term coined by Jack V. Matson in late 1980s and early 1990s, demystifies the aversion from failure, encourages calculated and well-informed risk-taking and initiative, and whenever applied, either yields results that could benefit individuals, organizations and society at large or teaches lessons for future endeavors. IFF and some of its derivatives used by various authors and institutions are explored along with some examples of its applications, and its potential and limitations in the 21st century.
Keywords: Intelligent Fast Failure, Creativity, Innovation, Teaching and learning